A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it. A customer management system is a piece of technology for keeping track of all the interactions and relationships your business has with current and potential clients. Improving business relationships is the simple objective. Companies can improve profitability, process efficiency, and client retention using a CRM system.